Why Hire a Freelance Writer?

For most companies, creating content doesn’t come easily, so they hire a freelance writer to help them tackle tasks that otherwise wouldn’t get done. Here are the top reasons people eagerly search for writers to join their team.

1.    It’s what their marketing team told them to do

When I’m first working with clients, I often get the same types of introductory messages. One of the most common is something along these lines:

“Hi, I work in XXX industry. I’m interested in getting a blog written 2-3 times a week because my marketing team recommended I do so. I’ve never written or posted a blog to my website, so I’m not really sure what you’d need from me. I just know it’s supposed to help SEO. Can you help me?”

If you’re in a similar situation, the right freelance writer can absolutely transform your brand. They’re paid to create quality content for their blog, which means they’re invested in seeing it succeed. If you go out of business, then they lose your business. Plus, if you find the right fit for your team, chances are you’ll only need to hire them once.

Freelance writers get hired out of necessity — when you need website content, blog posts, social media content, or any other type of written content that you simply don’t know how to do. Marketing teams will tell you to hire a freelance writer or hire them on your behalf because they know it’s necessary to get the job done, increase sales, boost traffic to your website, grow revenue, and make the business more successful. 

2.    It’s not in their wheelhouse

As a student at Georgetown University, professors routinely critiqued the writing of entire classes. I took one freshman history seminar that specifically highlighted essay writing. During the beginning of the semester, the professor proclaimed that any student receiving an A on the final essay truly earned it as our writing would be evaluated based on a rubric of several pages. And true to his word, I wrote 20 pages and attended office hours no fewer than five times before receiving a top grade for my paper.

Writing is an art form and writing for an internet audience (compared to an academic audience or for the sake of literature) is unique. This information must be carefully wrapped in both an attractive and easy-to-understand package. If you’ve fallen out of practice with writing, spend hours only to write a few paragraphs, or simply don’t enjoy it, outsource it. Having a writer join your team will help you get those mounting tasks painlessly checked off your list. 

3.    It’s how they’ll continue to grow their website

If you’re a small business owner or entrepreneur doing it all on your own, you’re intimately aware of what needs to be done to grow your business online: SEO. It’s plastered across every webpage on Google. If you want to grow your website, you must focus on search engine optimized content, keywords, blog posts to promote your content, products, or services.

However, with a limited number of hours in the day, you may be able to do some of this, but you certainly cannot do all of it. You’re only human. If you want to be able to grow your website, you want to maximize the amount of content you’re publishing. You’ll probably need some help to do this and that’s where it can help to hire a freelance writer.

Final Thoughts

Do you want to hire a freelance writer for your company? Collaborating with a freelancer is an effective way to increase the quality of your content, your website’s SEO and traffic, and your online presence.

Work with me! Visit here to learn more about the freelancing writing services that I offer.